Source: Spymac
John Miller, chief marketing officer for the NBC Universal Television Group said the company has had the most luck with Sci-Fi Channel's "Battlestar Galactica," USA Network's "Monk," and sketches from "Saturday Night Live." Classics such as "Alfred Hitchcock Present" have not done as well.
NBC now has plans to use video sharing site YouTube to promote its fall television lineup as viewers turn off the TV and turn to the Internet through the summer.
"The distinction between television and video is becoming murkier and murkier," said Miller. "Rather than putting our heads in the sand and saying this doesn't exist, we're trying to jump in and embrace it."
Newshound: Reverend J
Tuesday, June 27
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